SPAM WARS: THE SECOND FRONT
The release of AOL 9.0, with its new personalized adaptive filters, and similar services from other Internet service providers (ISPs) has opened a new
Marketing
Deal market in hibernation for Q4
Deal-making bears spent the fourth quarter of 2004 hibernating, judging from the scarcity of industry mergers and acquisitions during the time. Only 11
Beyond the Press Release
How many times have you seen a competitor’s company or product featured in a newspaper or magazine article and said, Why can’t my company get coverage
Shining some light on California’s Shine the Light law
On Jan. 1, California’s Shine the Light law California Civil Code 1798.83 (SB 27) went into effect. The law requires direct marketers, regardless of where
Sharper Image adds a new channel TV
The Internet, 149 stores, and 85 million catalogs annually aren’t enough for high-tech gifts merchant Sharper Image Corp. On Feb. 2 the San Francisco-based
Slow & Steady
There is a breakdown between the theory and the implementation of customer relationship management. The theory seems simple enough: Create a unique shopping
Joie de Vivre
It’s good to be Vivre these days. The New York-based luxury brands cataloger’s sales rose 54% last year, far exceeding expectations, to an estimated $60
Luxury lives
It’s tough enough competing for customers and market share when you sell something that’s a necessity. But even Eva Jeanbart-Lorenzotti (below), cofounder/CEO
The Price of discounting
Simplicity clearly has its benefits. Consider the days before the term multichannel retailing existed. A merchant running a brick-and-mortar store who
New Logistics Company to focus on delivery and full service handling of furniture, appliances and large household goods
Green Bay, Wisconsin (February 22, 2005)