5 Tips for Boosting Sales After the Holidays
Now that the holiday season is over, how can businesses overcome the post-holiday sales dip? Here are five strategies to fight the lull and bring back those holiday shoppers.
Marketing
Kohl’s Using Technology to Transform the Customer Experience
Retailers need to focus less on the “shiny new objects” and instead focus on systems and solutions that actually move the needle, Ratnakar Lavu, Chief Technology Officer for Kohl’s said at NRF’s Big Show. See what tech tricks the company has up its sleeve, which are coming down the road and how they’re boosting loyalty and engagement.
Ulta Beauty Launches Referral Program
In an effort to continue the success of its popular loyalty program, which has more than 20 million members, Ulta Beauty developed a referral program to serve its omnichannel customers. See how this program is driving more loyalty from customers to the brand.
How Relying On Points Could Be Hurting Your Loyalty Program
What do customers want from brands these days? It’s value. Today, value is everything to the customer, especially when it comes to price, product and quality.
6 Ways to Improve Email Open Rates
Improving email open rates can be a diffilcut task, and has been for years now for email marketers. Here are way to tackle the challenge of open rates and making your email marketing an effective one.
3 Ways to Convert Email-Obsessed Customers
To deliver email content that will lead to customer conversions, marketers need to collect information on what customers are doing when they’re not checking email. Here are three ways to convert email obsessed customers.
Expand Your Search Strategy to Promote Brand Loyalty
Retail brand loyalty has declined and marketers are faced with a new set of challenges in regaining brand loyalty from customers. Here is a checklist of digital ad strategies marketers should know as they move into 2017.
Omnichannel, Unique Offerings, Fewer Stores Among Keys to Survival
As sea changes continue to roil retail, including the steady drumbeat of store closings and poor results, key points for every multichannel seller to consider in 2017 and beyond include going omnichannel, right-sizing store footprints and having unique product offerings.
Amazon Tests Product Listing Ads
It looks like Amazon is following Google’s lead and is quietly testing product listing ads. See whether this is a win-win for both Amazon and Google and what it could mean in the future for other retailers.
Bed Bath & Beyond Tests New Membership Program
Will Bed Bath & Beyond move on from its longstanding coupon program? See why the company is testing a new membership program and whether this is a good move for the company.