Marketing
Scotts Buys Smith & Hawken
On Aug. 9, Marysville, OH-based lawn care products manufacturer Scotts purchased $145 million Novato, CA-based Smith & Hawken, a cataloger/retailer of
Revisiting Postal Reform
I apologize for writing about postal reform again, but there have been many twists and reversals on the reform front, as well as many rumors spreading
people news
San Francisco-based cataloger/retailer Design Within Reach appointed Tara Poseley vice president of merchandising. Most recently, Poseley served as vice
PRC Dismisses Mailer Complaint on Post-It Rate Test
The Postal Rate Commission (PRC) on Aug. 27 rejected a formal request made by a coalition of mailer groups to throw out a rate case for a year-long market test of the use of repositionable notes.
A Day in the Life of a Catalog Merchant
We all know that cataloging is a merchandise-driven business and that finding fresh product is an ongoing concern for catalog merchandisers. As a source
people news
New York-based shoes and accessories cataloger/retailer Kenneth Cole Productions appointed Carol Sharpe senior vice president consumer direct. Sharpe,
Live from eTail 2004: Breaking Down Multichannel Silos
Hollywood, FL–During her presentation at e-Tail 2004 here, Katie Kean, vice president of the WebSphere Commerce Application and Integration Middleware division for IBM Software Group, discussed some of the key multichannel issues that brick-and-mortar retailers need to consider in running their Websites in conjunction with their other marketing channels.
RQW: Getting Down with the Data
Few catalog companies can use their order management system as an effective database marketing platform. The way data are managed in entering and processing
American Hotel’s Funereal Spin Off
Hotels aren’t the only businesses that buy linens, paper towels, and cleaning supplies. Funeral parlors need many of the same products. So hospitality