The Buzz in Call Center Tech
Internet protocol (IP) telephony has come into its own during the past 12-18 months. For several years now, smaller catalogers have been able to use the
Marketing
The Case for Content Management
Years ago, content management system (CMS) software started as document management systems for large corporations. In the past few years, as the Web has
A System to Tackle Tough DM Tasks
When the great jazz composer, pianist, and bandleader Duke Ellington wanted to offer the highest praise, he would say that something or someone was beyond
Running on Empty
When sales are better than expected, most catalogers are thrilled. Then again, better than expected also means better than projected, and in these lean,
Rugs Direct Rolls Out Print Catalog
Internet marketer Rugs Direct now covers the print catalog channel as well. The Winchester, VA-based home decor company mailed 500,000 copies of its first
Do Spammers Walk Among Us?
You probably are saying to yourself, I don’t spam, so why read this column? Or I send e-mails only to my customers. Or I send e-mails only to customers
Campaign Management Reform
Campaign management is one of the cornerstones of successful direct marketing. Yet most catalogers still use spreadsheets to track and analyze campaigns.
Postmaster General Warns of Potentially Steep 2006 Rate Hike
Postmaster General Jack Potter anticipates the need for a rate increase in 2006 that will be
Live from DMD New York: Don’t Blame the Spam Filter
Marketers that use e-mail tend to view spam filters as a villain. But Michael Sippey, managing director of e-mail marketing agency Quris, told attendees at the DMD New York conference that such thinking is wrong.
Praise for ‘Roll Back’ Promo
Wal-Mart