The Art of Reading Data Cards
Since the early days in the industry, data cards have helped catalogers and list brokers determine a list’s counts, demographics, and pricing. The information
Marketing
Multichannel Goes Mainstream
E-commerce today represents almost 4% of retail sales. Marketers are compelled not only to compete in this channel but to strive for best-in-class execution.
Schein Nets Top- , Bottom-Line Gains
Melville, NY-based medical, dental, and veterinary products marketer Henry Schein (NasdaqNM: HSIC) continues to churn out double-digit gains. First-quarter
Postal Reform: Don’t Hold Your Breath
After the President’s Commission on the U.S. Postal Service issued its recommendations for reform last July, mailers were optimistic that legislation
Multichannel Prospecting for B-to-B
For a large business-to-business cataloger say $500 million in sales a field sales visit costs about five times more than a telemarketing call and 100
A Day in the Life of Touch of Class
A typical workday for Fred Bell, president/CEO of home decor cataloger Touch of Class, means long hours at the office. His family doesn’t mind, however:
Pricing: So Far, So Stable
As expected, paper prices have been stable so far this year. But observers offer differing opinions as to when prices will rise, and by how much. Our
Ross-Simons Tests Payment Alternative
Buy now, pay later offers can boost a marketer’s sales but they can also increase its load of bad debt. By using an outside vendor to run its deferred-credit
people news
New Albany, NY-based tween apparel cataloger/retailer Too appointed William May executive vice president/chief operating officer. May was previously president/CEO
Potpourri Grabs Another Title
On March 30, Potpourri Group acquired Young Explorers, a Loveland, CO-based cataloger of toys and gifts for children ages 4-10. Terms of the deal were