PMG Warns of Steep Postal Rate Hike in 2006
In a joint House-Senate hearing on postal reform on March 23, Postmaster General Jack Potter told the panel that if the laws governing the U.S. Postal
Marketing
Rejuvenation Eyes Retail Expansion
Rejuvenation, a cataloger of period lighting fixtures and hardware, is opening its second store, a 6,000-sq.-ft. shop in Seattle, next month. The new
Personal Creations Parent Buys Bankrupt Silvo
The name and assets of Silvo Hardware Co., the Rolling Meadows, IL-based owner of the Silvo Home & Garden catalog, was sold on March 2 to Creative Catalogs
Production Page: Pottery Barn Pleased with Remote Proofing
As a marketer of furniture, bedding, window treatments, and home accessories, Pottery Barn places a priority on color accuracy. But like nearly all other
Production Page: Better Color Management
For catalog production managers, color can be a four-letter word. In some product lines in particular apparel, home decor, food inaccurate color reproduction
People News
Jonathan Shapiro was named president of Rye, NY-based gifts and home products cataloger Lillian Vernon Corp. He was previously chief strategy officer
IT Challenge: BuyIt, Build It, or Have It Built?
Information technology executives and managers at catalog companies face a never-ending demand for new or enhanced software systems. Motivation for seeking
Lists and Prospecting: Help with E-Mail List Hygiene
Even if you avoid renting e-mail names and send messages only to customers who have requested them, you need to practice spotless e-mail list hygiene.
Search Engine Wars: Yahoo! vs. Google
The gloves are off in the battle for search engine supremacy, now that Sunnyvale, CA-based Internet media giant Yahoo! has dropped competitor Google as
Live from Net.marketing: Uncovering Hidden Data
New York–Do you know where your data are? According to Denise Hopkins, senior director of marketing, data management for Experian, you’re probably ignoring