4 Ways to Boost Sales by Making Online Shopping Faster
Speed is an essential ingredient of customer engagement. Here is how speed on your ecommerce site can improve sales.
Marketing
4 Marketing Campaigns to Retain New Shoppers during the Holidays & Beyond
During the holiday season, retailers see at least 21% of shoppers who have low brand affinity given the influx of new holiday shoppers. See how you can use the holidays as a way to retain those new shoppers post-holiday.
Brands Double Down on Rewards, Experts Want Easy, Meaningful
Consumers may still be pondering resolutions for 2017, but brands seeking to win or reinforce consumer loyalty have already put enhancing rewards programs at the top of to-do lists for the new year. Here are how several major retailers are enhancing their rewards programs.
3 Tips to Embrace Customer Data All Year Long
While holiday sales were just one benefit for increased online traffic, retailers can benefit all year long from the influx of customer data that occurs during the holiday season. Here are ways data will help retailers beyond peak season.
Lessons Retail Marketers Can Learn from HBO’s “Westworld”
Though we aren’t at a “Westworld” level of human/AI interaction yet, advanced machine learning technology is already informing and enhancing the consumer experience, especially in retail. Using technology that is already available, here are three lessons retailers can learn from the HBO hit show.
Millennial Consumers Want It All
As retail continues to evolve, millennials consumers want personalized service in key buying situations, despite growing up in an increasingly technology-driven era. Here are some key insights into their preferences.
Selling Consumer Packaged Goods in a Social Media World
Today, 76% of consumers will purchase consumer packaged goods online. This leads to brands spending $5.97 billion on digital marketing for these products. This infographic by Adaptly illustrates those challenges are and how to solve them.
7 Must-Try Channels For Building Customer Loyalty
Customer loyalty is key to a business’ success. While acquisition is also important, your core customers are the ones who will bring in the revenue and work as advocates for your brand. Here are seven must-try strategies to build customer loyalty.
What Millennials Want from Brands This Holiday Season and Beyond
Today, millennial shoppers are digitally savvy, they’re a generation that wants instant gratification and expect it in all facets in their life. This is no different when it comes to their shopping habits. Here is an inside look at the millennial shopper and they expect from brands today.
How Brands Can Build Trust with Millennials
Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.