Winning the Search Bidding Wars
A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. Yes, e-mail can
Marketing
Lists and Prospecting: New Look at Old Names Aids Abbey Press
Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.
Production Roundtable: Deconstructing Production
Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms,
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
RedEnvelope Goes Public
San Francisco-based gifts marketer RedEnvelope on Sept. 24 offered 2.2 million shares to the public at $14 per share. WR Hambrecht + Co underwrote the
Report: Spiegel Hid Crucial Financial Data
Publicly traded cataloger/retailer Spiegel hid information about its shaky financial state for more than eight months, according to a report issued Friday.
Schein Divests German X-ray Supplier
Saying that the business no longer fits its long-term strategic plans, medical and dental supplier Henry Schein is divesting its $31 million PMA Bode
Road Runner Speeds Up with DAM
Road Runner Sports was running out of time. The cataloger, which produced 12 books last year and was set to increase that to at least 16 this year, also