People News
New Albany, OH-based cataloger/retailer Too, which sells apparel for girls ages 7-14, appointed Toby Jackson vice president/merchandise manager. Jackson
Marketing
Winning the Search Bidding Wars
A BATTLE IS RAGING AMONG ONLINE MARKETERS. That battle is for the customer, and the battlefields are the paid-placement search engines. Yes, e-mail can
Lists and Prospecting: New Look at Old Names Aids Abbey Press
Religious gifts cataloger Abbey Press used to rely on recency/frequency/monetary value (RFM) analysis to determine which house file names to mail to.
Production Roundtable: Deconstructing Production
Gather production professionals from more than a half-dozen catalogers into one room, and what do you get? A conversation, peppered with an array of acronyms,
Data Tech: Closeup Look at a PC-based Merchandising System
Merchandise management is both art and science. The art is in product sourcing and selection. The science is in forecasting, analyzing, and managing demand
Live from Shop.org: Percentage of Shoppers Among Web Households Remains Flat
New York–Two-thirds of Americans, or 67.5 million U.S. households, have Internet access at home. That’s an increase of more than 51% since 2000. But
RedEnvelope Goes Public
San Francisco-based gifts marketer RedEnvelope on Sept. 24 offered 2.2 million shares to the public at $14 per share. WR Hambrecht + Co underwrote the
Report: Spiegel Hid Crucial Financial Data
Publicly traded cataloger/retailer Spiegel hid information about its shaky financial state for more than eight months, according to a report issued Friday.
Schein Divests German X-ray Supplier
Saying that the business no longer fits its long-term strategic plans, medical and dental supplier Henry Schein is divesting its $31 million PMA Bode