Promotion Commotion
Classroom Direct’s spring/summer catalog touts free shipping on its cover, but the small print specifies it’s only for customers who place orders of $79
Marketing
Catalog Tech: Campaign Management Software–aCase Study
Catalogers looking to implement a customer-centric database marketing program (and who isn’t?) face two big hurdles: consolidating transactional data
The Key to Kiosks
The conventional wisdom behind multichannel marketing is that the more points of contact you have with customers, the more likely they are to buy. So
B-to-B Still Waiting for Its Turnaround
Consumer spending may be picking up. But not so capital spending in most business sectors. According to Investor’s Business Daily, nonresidential fixed
Petals Files Chapter 11
Cataloger/retailer Petals filed for Chapter 11 bankruptcy protection on May 21, but president/CEO Richard Belenski says that the company isn
Live from Washington DM Days: PR for Direct Marketers
(Direct Newsline) It was a tough way to start the morning. How would you like to walk into a session and hear a speaker calling you “a piranha that will
Live from Net.marketing: Best Practices for Online Merchandising
(Direct Newsline) The way a marketer approaches merchandising on their site can make or break the customer experience, said Donna Lucolano, president
People News
New York-based jewelry and gifts cataloger/retailer Tiffany & Co. appointed Jon M. King senior vice president-merchandising. King, previously Tiffany
A Comeback for Chiasso
Three months after Chicago-based Chiasso filed for bankruptcy protection, the gifts and home goods cataloger/retailer was acquired by CCS Capital, a Northfield,
An Easy Call to Make
Doing business overseas may not seem like an attractive proposition right now, but companies have no qualms about using offshore call centers, according