Express Grows Ecommerce, Brand Awareness
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
Marketing
What Retailers Can Expect in 2017
With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.
The Importance of Social Media Across the Customer Journey
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
6 Things to Remember When Marketing to Millennials
Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.
What’s the Value of a Hashtag? The Pros and Cons for Marketers
Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.
How to Reach Millennials and Moms with Social Media
Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.
Utilizing Social Media to Empower Your Business
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
Engaging With Millennials To Cultivate Loyalty
Every retailer it seems wants to attract millennial shoppers. But where can a retailer begin? Here are several tips that will help you attract and engage with your millennial shopper.
3 Tips for Increasing Mobile Commerce Sales
The mobile market is clearly growing by leaps and bounds. With over half of all internet traffic coming from mobile devices, what are some of the tips for maximizing mobile commerce opportunities? Here are just three tips for retailers to increase mobile ecommerce sales.
Google Makes Mobile the Primary Index for Search
Google has made a major change to its index. It is separating its index into desktop and mobile versions. See what this will mean for merchants and shoppers.