Building trust with your millennial shopper is so vital in today’s retail climate. For retail marketers to be successful in reaching them, brands must present their value in an authentic way that meets millennial expectations. Here are ways to not only reach your millennial shopper but gain their trust as well.
Express Inc. saw a successful third quarter in ecommerce and made moves through marketing and merchandise messaging. See how Express did and what their plans are going forward.
With 2017 just around the corner, retailers have a lot to look forward to when it comes to what the future holds in the retail industry. Here are some predictions and what they will mean for retailers in 2017.
Social media plays an active role in the customer journey. A survey by Hootsuite found that about half of Americans have interacted with businesses and institutions through social media. Here is some additional data that was found in the survey about how social plays a role in the customer journey.
Millennials are not an easy demographic to sell to. Millennials are a very specific audience that must be sold to strategically. Here are six things to remember when you are marketing to the millennial generation.
Is there value in the use of a hashtag for brands? Here is what retailers need to know before they move forward with the use of hashtag. See what consumers are using it and whether it has proven beneficial.
Are you reaching the millennial generation and moms through social media? Here are several ways to make social media part of your marketing strategy.
Social media is not going anywhere and it is important for businesses to face facts and utilize it. Here is what retailers need to know about social media and how it can empower its business.
Every retailer it seems wants to attract millennial shoppers. But where can a retailer begin? Here are several tips that will help you attract and engage with your millennial shopper.
The mobile market is clearly growing by leaps and bounds. With over half of all internet traffic coming from mobile devices, what are some of the tips for maximizing mobile commerce opportunities? Here are just three tips for retailers to increase mobile ecommerce sales.