President postal commission kicks off hearings Jan. 8
U.S. Treasury undersecretary for domestic finance Peter Fisher, Postmaster General Jack Potter, and U.S. Postal Service vice president of finance/CFO
Marketing
Catalog Copy: Sticking My Head into the Lion’s Mouth
I have to keep reminding myself, as well as reminding you readers, of two factors: First, these are opinions. Every mail order marketing professional
People News
Edison, NJ-based cataloger Dr. Leonard’s Healthcare Corp. has appointed Thomas W. McIntyre president/CEO. McIntyre succeeds Bruce E. Taylor, senior managing
Production Page: Printers Don’t Just Print Anymore
The days of a printer simply running and binding a catalog are long over. According to the 2002 Catalog Age Benchmark Report on Print, Production, and
Red ink, layoffs abound at Delia’s
These are tough times for teen apparel cataloger/retailer Delia’s (NasdaqNM: DLIA). During its third quarter the company more than tripled its net loss
Report: More than a third of ‘catalog’ sales submitted online
The latest Catalog Industry Trend Report from database services provider Abacus confirms that it has become difficult
Multiple Views of Multichannel Promos
Like many other mailers, San Jose, CA-based Hello Direct finds that processing orders online costs less than taking orders over the phone. So the cataloger
Saks Goes Corporate with New Gifts Catalog
Last February, when Saks Fifth Avenue Enterprises closed its Folio catalog business, it appeared that the company was trying to get out of mail order.
Third-Quarter Deals Drop Off Slightly
Twenty-two deals involving catalogers were completed this past third quarter, a 24% decline from the 29 transactions that closed during the third quarter
Eye on b-to-B: Prospecting, Not Spamming
Say e-mail prospecting, and many marketers squirm. The term often brings to mind the unsolicited e-mails that crowd electronic mailboxes, touting everything