Marketing
Rogers Athletic Sports Moving Cover
Recipients of the Rogers Athletic catalog may think their eyes are playing tricks on them: A lenticular appliqu on the cover gives the photo a three-dimensional
People News
Mt. Laurel, NJ-based Roosevelt Paper Co. announced that Jeff Goldberg joined the outside sales staff at the company’s Richwood, KY, facility. Goldberg
Rockler Crosses Over to B-to-B
For 47 years, woodworking tools and hardware cataloger/retailer Rockler Cos. has focused on serving hobbyists. But over the years, the company has built
CUSTOMER CARE: Getting with the (Loyalty) Program
You know the mantra by now: It costs more to attain a customer than to retain a customer. Clearly, then, nurturing customer loyalty is key to a catalog’s
from the editor’s files
DID YOU KNOW? An employer needs 50 days on average to fill a vacant position. The average cost of recruiting a new employee is $4,588. Industrial engineers
Multichannel Challenges: MUSEUM OF FINE ARTS, BOSTON
As a nonprofit business, the catalog/retail division of The Museum of Fine Arts, Boston (MFA) has long faced a host of challenges. Like for-profit multichannel
working gear
Pick It Up Imagine having picking accuracy guaranteed 100%. Westbrook, ME-based FastPic Systems claims that its new FastPic4 advanced inventory management
PRC Stands Pat on January Postage Increase
Washington