Qualifying your leads
With the high cost of printing and mailing, catalogers can’t afford to waste mailings on unqualified leads. Business-to-business marketers-particularly
Marketing
People
Kim Myers is now managing editor of outdoor apparel and equipment cataloger Patagonia, based in Ventura, CA.Gift catalog Eximious has named Jeff Parnell
Thinking outside the mailbox
Let’s say a cataloger of tabletop items is discontinuing a china pattern. Database triggers could stimulate this mailer to telephone all the high-value
SANTA’S MIXED BAG
Call it a tale of two segments: For many catalogers of gifts, gadgets, and other hard goods, the holiday season delivered double-digit sales gains over
Rewarding strategies
Bruce Green is director of finance and marketing for Lady Grace Stores, a cataloger/ retailer of women’s intimate apparel. Annual catalog sales, less
Privacy clampdown
According to the Data Protection Directive of the European Union (EU), which went into effect Oct. 25, nations belonging to the EU are forbidden to transmit
The annual best and worst catalog copy
For some years, I’ve screwed up my courage and followed the happy holidays with opinions-some civilized, some savage. This year, I’m nonplused because
Reaching into retail
Despite their differences, catalogs and retail have always had a close relationship. After all, cataloging sprang from the retail sector in the late 1800s
People
Kim Myers is now the managing editor of Patagonia in Ventura, CA.Eximious has named Jeff Parnell as CEO. Parnell had been vice president of marketing
‘Professional’ buyers
Mailing to the office is a necessary tactic for business catalogs, but many consumer catalogers have also been finding that it pays off to reach prospects