The Demise of the Twitter Buy Button
With the demise of the Twitter “Buy Button” does it mark the beginning of the end for social shopping? See why Twitter may not have been the best social media platform for shopping.
Marketing
Elizabeth Arden Launches New Signature Digital Campaign
Elizabeth Arden launched a new digital campaign that pays homage to its founder, Elizabeth Arden. The campaign, “From the Desk of Liz Arden,” which showcases the brand’s history. See who is making cameo appearances in this new digital campaign and how it will help tell the brand story.
Leveraging Buying Intent Data to Turn Visitors into Customers
In this MCM webinar, learn how buying intent data from shopper browsing lets you access to prospects that big data companies can’t sell to your competitors.
Best Practices for Purchasing Goods from Cross-Border Ecommerce Marketplaces
The Customer Service and Trust and Safety teams at DHgate.com, China’s largest B2B marketplace, have released their recommended best practices for buyers purchasing goods from cross-border ecommerce marketplaces, in order to promote a positive importing experience. Here are the steps DHgate.com recommends a buyer takes before making a cross-border purchase.
Sears Launches Pilot Appliance Store in Colorado
Looking to play to a core category strength, Sears Holdings announced plans to open a pilot standalone appliance store in Fort Collins, CO on May 19. If the concept is a success, it would quickly be rolled out in other markets.
Can Beaconing Make Shopping In Physical Stores Cool Again?
Retailers struggle with making their in-store shopping experience as fresh and novel as the online experience, with its endless aisles, one-click checkout, and limitless two-dimensional design potential. Beaconing gives a retailer the ability to digitally serve the customer, while in their store, with a plethora of offers and services. Here’s how retailers can do beaconing right, and how it has worked for Gamestop.
Natural Language Generation Is Coming to Ecommerce
If you ask an ecommerce professional to list the most important skills in their industry, writing may not be at the top of the list. But well-written copy is essential to the business, both for describing products and reaching out to customers.
Alibaba and JD.com Continue Double Digit Sales Growth
Rumors of China’s poor economy may be greatly exaggerated, based on double-digit sales growth reported this month by marketplace leaders Alibaba and JD.com. Here’s a look at how well both marketplaces are performing… and why a self-reported surge by Amazon.cn should keep both Alibaba and JD.com on their toes.
Unlocking the Value from Your CRM Data
Marketers have access to a valuable asset that can positively impact the customer experience and ad targeting. This infographic by Signal, shows how CRM data provides marketers the opportunity to shift to one-to-one marketing at a massive scale. Find out how to unlock the value of CRM data.
8 Tips to Successfully Reevaluate Your Retail Organization’s Growth
The retail landscape is changing, and the future lies in cross-channel orchestration, as customers expect a seamless experience no matter how, when or where they shop. Are you prepared to deliver this experience as you grow your business?