Cross-channel attribution continues to be a hot topic, and while retailers and vendors alike are eager to talk about it, it seems there are still as many questions and challenges as there are answers. Here are some tips marketers can use the cross-channel attribution to their advantage.
In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
Those who know me well know that a free t-shirt is the way to my heart. So eTail West 2016 was my first chance of the year at getting a new wardrobe. But here’s why I can’t remember two of the vendors I got gear from, even though they may have had the coolest t-shirts at the show…
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.
Former Borderfree executives Michael DeSimone and Kris Green have taken on leadership roles at iguama, a Latin American online cross-border mall featuring popular U.S. brands and products. Read why DeSimone and Green are high on the start-up marketplace, and the Latin America market.
Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
New research from PayPal and Ipsos identifies cross-border shopping habits among millennials (18-34) in 29 countries. These insights provide merchants with valuable guidance to expand international sales among the millennial … Continue Reading →
As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever.