Winning Customer Loyalty Through Omnichannel Loyalty Perks
In a market where your most valuable customers are omnichannel, how integrated is your membership program? Here are some tips that will make your customers be happy members of your brand.
Marketing
29 Creative Leap Day Emails to Drive Ecommerce Sales
Leap Day comes but once every FOUR years… So in theory, retailers had 4 years since Leap Day 2012 to figure out their next Leap Day marketing plan. Either way, it made Leap Day a new selling holiday, as savvy merchants looked to take advantage of the extra day. Here are 29 good and not-so-good Leap Day emails sent to Multichannel Merchant staff members, and what made them want to click away.
Airing My Dirty Laundry from eTail West 2016
Those who know me well know that a free t-shirt is the way to my heart. So eTail West 2016 was my first chance of the year at getting a new wardrobe. But here’s why I can’t remember two of the vendors I got gear from, even though they may have had the coolest t-shirts at the show…
Schuler Shoes Improves Its Site Search and Navigation Capabilities
Schuler Shoes achieved success when it was able to decrease its website bounces, gained improvements in its search and navigation pages and increase time spent on the site after implementing a search and navigation plugin. See what other improvements were made for the brand.
Former Borderfree Leaders Join Cross-Border Shopping Site iguama
Former Borderfree executives Michael DeSimone and Kris Green have taken on leadership roles at iguama, a Latin American online cross-border mall featuring popular U.S. brands and products. Read why DeSimone and Green are high on the start-up marketplace, and the Latin America market.
4 Best Ways to Seamlessly Infuse Content Into Ecommerce
Since ecommerce became a viable and preferred purchasing channel for consumers, the role of content in ecommerce has changed. But, what hasn’t changed is the fact that content still has an important role in ecommerce. Here are three best ways to infuse content into your ecommerce strategy.l
Thirstie Adopts Content-to-Commerce Strategy
In an effort to stand out, rethink, grow and maintain its customer base, Thirstie, an alcohol-on-demand delivery service had to adopt the “content-to-commerce” strategy using its digital magazine “The Craft” to engage users and keep them coming back. See what results this strategy did to help the brand.
What are Cross-Border Millennials’ Online Shopping Preferences?
New research from PayPal and Ipsos identifies cross-border shopping habits among millennials (18-34) in 29 countries. These insights provide merchants with valuable guidance to expand international sales among the millennial … Continue Reading →
MCM Outlook 2016: Ecommerce’s Role Grows with Omnichannel and Mobile
As proven during the most recent holiday season, the convergence of ecommerce and bricks-and-mortar is more important for merchants than ever.
It’s Not All About Mobile, It’s About Customer Experience
A great mobile experience is just one part of the customer-centric strategy that the smartest brands are using every day. The customer, after all, is the driving force behind all of the great holiday numbers we’ve seen. Here are some key customer experience issues that will keep customers coming back to your site on any channel.