Being able to combine your online and in-store data today is critical for a brands’ personalization efforts. That is why it is important to be able to take a closer look at your data to help gain insight into your customer.
Amazon was going to keep its store expansion plans a mystery. And Jeff Bezos would have gotten away with it, too, if it wasn’t for those meddling CEOs. So is Amazon going to open 300 to 400 bricks-and-mortar stores as General Growth Properties CEO Sandeep Mathrani said during its earnings call on Tuesday?
The Container Store debuted a video contest in an effort to engage customers on the brand’s YouTube channel. See what filmmakers had to do in order to win.
As U.S. email marketing delivery rates have dropped 10%, from 87% in 2014 to to 76% percent in 2015, email marketing has become harder to reach in 2016. Here are six tips that will improve your email marketing efforts for the year.
Despite all the evidence, people still tend to believe that quick solutions are the best way to resolve complex issues. Such is the case with verified reviews. Here’s five reasons verified reviews were supposed to be an answer to the issue of fake or inaccurate reviews, but fall far short.
In 2016 and beyond, mobile engagement and marketing is moving towards reaching the individual consumer, at scale.
With the last Christmas trees thrown to the curb, pine needles askew, let’s assume the retail industry is taking a breather and nursing a holiday hangover. Best not to break too long though as there are 10 more months to plan for and e-commerce to navigate.
Do you want more synergy between your various sales channels? Are you looking to avoid cannibalizing sales from one channel to improve another? Do you want to take better advantage of your multichannel platform? Here are four ecommerce ideas to put at the top of your to-do list for 2016.
For retail brands, digital marketing in general is an important part of driving engagement and sales both online and in-store.
The worlds of advertising and technology – long friends in the name of innovation – are currently embroiled in an intense ideological debate over the subject of ad-blocking.