Consumers Will Pay for Better Customer Service from Preferred Brands
A new Xerox report reveals that over half of consumers polled in Europe and the U.S. would pay more for better customer care from their preferred brands.
Marketing
5 Ways Retailers Can Reach Gen Z
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
How Retailers Need to Adapt to Millennial Shoppers
Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.
5 Reasons You Need to Follow Tim Parry on Twitter
Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!
Millennials More Interested in Same-Day Delivery from Online Retailers
A survey by Bizrate Insights has found that Millennials are the most interested in same-day delivery, with nearly a third (30%) of them saying it is important, contrasted by only 5% of Seniors.
Borrow B2C Website Features to Enhance Your B2B Ecommerce Site
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with … Continue Reading →
How Marketers Are Abusing Emails
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
You Decked the Halls, But the Shoppers Aren’t Coming
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
Why Mobile-Optimized Emails Won’t Be Enough for Retailers This Holiday Season
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.
Print and Web Catalogs Drive Superior Results for Omnichannel Retailers
EnterWorks, a market leader in master data solutions for transforming product information into persuasive and personalized content, said the combination of print and web catalogs is a defining element in omnichannel shopping experiences.