IBM says ecommerce sales for Thanksgiving were up 26% over the same day in 2014, with consumers spending $123.45 per order. So how did online customers shop, and did all retailers survive the onslaught of traffic? Find out here.
A new Xerox report reveals that over half of consumers polled in Europe and the U.S. would pay more for better customer care from their preferred brands.
Gen Z is the nation’s first to be born into the digital era and makes up America’s largest demographic group (25.9% of the population). They may not even be 21 years old yet, but this generation is already beginning to exhibit influence, consumption, and spending power.
Millennials are driving a new era of demand for digital performance excellence. Eighty-one percent of millennial-age smartphone and/or tablet owners across all countries say they will abandon transactions and shop elsewhere if a mobile site or app is is buggy, slow or prone to crashes.
Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!
A survey by Bizrate Insights has found that Millennials are the most interested in same-day delivery, with nearly a third (30%) of them saying it is important, contrasted by only 5% of Seniors.
The B2B and B2C markets operate in contrast to each other. In general, B2B buyers are more knowledgeable of the products they buy and better understand the value associated with … Continue Reading →
Why do retailers see declining opens, click through rates (CTRs), and conversions, and growing attrition? The problem isn’t the channel, it’s the way marketers are abusing it.
The 2015 holiday season is picking up steam! And you’ll soon be able to gauge whether your holiday marketing plan is on target. If things don’t go quite as you had expected, are you prepared to change course and salvage the season?
If your email inbox is anything like mine, it’s about to get buried by an avalanche of emails from retailers all offering their best deals of the holiday season. Here are three ways you can go beyond mobile optimization to sell more stuff with email marketing over the holidays.