Williams-Sonoma and Visa Checkout announced a partnership that allows videos to be shoppable using a new technology from YouTube, which is now live on the Williams-Sonoma website. See how the shoppable videos are beneficial for the brand and its customers.
All roads on the path to purchase intersect in the shopping cart, the chaotic hub of ecommerce activity that represents the buying moment of truth. Here are a few ways to reach the shopper who plans to view their cart later on a different device.
Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
With 1.5% of ecommerce web traffic being driven from social media, for most merchants today, social media is still an emerging channel. See why leveraging social media can be beneficial to your brand.
Today’s digital marketer must be empowered to act on any kind of data from any source across channels to deliver relevant, individualized, one-to-one experiences for their key audiences in real time. Here are seven tenets of personalization 3.0.
Amazon is trying to make delivery even faster by turning the U.S. into a Nation of Couriers… Who needs drones when you can have an Uber-like delivery experience? Here’s a look at the news, commentary and events that shaped the direct-to-customer world this week.
Bass Pro Shops is asking its customers to post a selfie of their latest catch using the hashtag #Fishie, donate to the “Teach a Child to Fish” program. See what else Bass Pro Shops is doing to bring more awareness to the outdoors.
Making your customers feel important in all facets of the shopping experience is important. The best way to do that is to personalize the customer experience at every touch point throughout the shopper’s journey. read more in this executive summary from Multichannel Merchant.
Data-driven, real-time marketing is a thing of beauty for retailers – but sometimes the technology can be too smart for its own good, as happened to Sears.
Personalization is not just about beating the competition and making that ever elusive connection with your audience. See why you need to change the way you think about personalization.