Upselling Online Done Right Boosts Sales And Satisfaction

| Zeke Hamdani

Even when upselling succeeds, it can result in buyer’s remorse if the customer later realizes the upsold item was not really wanted – that breeds resent, which erodes loyalty. However, the ecommerce channel offers some significant benefits to upselling that are not available in the brick and mortar setting.

retail logistics, supply chain optimization, retail supply chain

Using Ecommerce Marketplaces to Grow Cross-border Sales

| Tim Parry

Merchants that are looking to test the global waters can start by selling on ecommerce marketplaces. Here’s why merchants should use the marketplaces to test a product line, or even just one product, to see if there’s a chance of expanding their cross-border sales.

Curing A Business of the Survey Addiction

| David Trice

Given that customers are the most important, most valuable asset a business can possess, knowing and managing the performance of this asset should be just as rigorous as efforts to measure sales and revenue. Unfortunately, the measurement of customers typically begins and ends with the survey. There are numerous flaws with this approach.