Shoes.com Announces Rebranding
Online footwear, clothing and accessories retailer Shoes.com has done a corporate rebranding. See what this will mean for them.
Marketing
Bow & Drape Creates Awareness through Social Media
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.
How Will Consumers Drive Ecommerce Change in 2016?
Consumers expect seamless multi-device, cross-channel interaction with their favorite brands. They no longer need to be “savvy shoppers” to find a better deal. Here are ways consumers will drive change in 2016.
Are Your Global Ecommerce Sales Growing?
If you’re a retailer or a B2B merchant, and you’re selling across borders, then we want you to share your knowledge at Growing Global 2015. Here’s how you can become a part of our speaker faculty.
3 Lessons Learned From Target’s Marketing Approach
Modern technology has actually made it much easier for smaller companies to test new models and innovate right alongside Target and their brethren. Here are some examples of how mid-market retailers can learn from Target and use technology to develop more customer-centric marketing approaches.
Vitamin Boat Expands Sales Internationally
Vitamin Boat says international sales will eventually make up over 50% of its total revenue. Vitamin Boat is expanding delivery to new international markets, and explains why other retailers should follow.
Just How Seamless is the Omnichannel Experience?
Omnichannel retailers are getting a hang of mobile, and are upping the in-store experience. But are omnichannel retailers offering up a seamless retailing experience? The results of Accenture new study may surprise you.
What Does the Apple Watch Mean for Retail Marketers?
A device like the Apple Watch has the potential to unlock the entire consumer path to purchase, allowing retailers to attribute in-store purchases to digital advertisements. Here’s why this advancement alone is enough to revolutionize how retailers acquire and retain customers, and why the biggest benefits likely still remain to be seen.
The Big (Data) Tension between Marketing and Privacy
Credit card companies can analyze consumer purchases to identify the use of stolen credit cards, but they are able to use the same insights to predict divorces. This article not only explores the tension between accuracy and privacy, but also offers marketers concrete ideas.
Rakuten to Accept Bitcoin on Global Marketplaces
The integration with Bitnet’s platform will make Rakuten one of the largest ecommerce companies in the world to begin accepting Bitcoin.