Email Marketing Compliance Outside of the U.S.
Crossing international boundaries with email is easy, however, other nations have different – and often stricter – laws.
Marketing
Email Marketing Compliance is Ever Changing
With the ever-changing privacy and compliance landscape, lawmakers need to stay ahead of spammers.
How Web Personalization Drives Purchases and Post-Purchases
Online retailers are in urgent need of strategies to help reduce website churn and convert visitors to buyers. Here’s how personalizing the experience can help.
The Federal Purchase Card: Still a Viable Procurement Method for B2B
Over the past decade we have seen a shift, and those companies not carrying any government contracts are seeing the percentage of their federal sales via the charge card shrink. This does not mean that if you don’t have a contract you will lose all your federal sales. But what can you do to stem the shrinkage?
Target-Lilly Pulitzer Collaboration Hit with Social Media Backlash
Target’s collaboration with Lily Pulitzer collaboration took a hit this week on social media from its fans and followers. See what people had to say.
Why Customers Prefer Online Shopping
More and more shoppers are opting to buy online than in-store. This infographic by Nextopia illustrates the various reasons why people are moving away from the shopping mall to the screen.
Merry Valentine’s Day! Holiday Strategies to Drive Valentines Sales
Are you getting ready to help shoppers shop for Valentine’s Day? Shoppers have shifted already from gifts for under the tree to finding the perfect romantic gift for that special someone.
Tmall Global GMV Up 1,000% Since February Launch
Tmall Global, Alibaba Group’s ecommerce platform that provides a streamlined channel for Western retailers to sell directly to Chinese consumers, has seen sales increase by more than tenfold in its … Continue Reading →
In 2015, Technology Catches Up with Cross-channel Marketing
2015 is the year when the promise of cross-channel marketing nirvana is fulfilled, finally. For marketers who are open to the concept, they can have a partner in innovation vs. a vendor of technology. That’s because the technology has caught up to the vision.
5 SEO Strategies All Merchants Need to Implement Now
Many merchants think that SEO strategies are no longer effective, are expensive, and are not worth the effort. But nearly 90% of consumers use search engines for purchase decisions. How do you improve your visibility? Here are five strategies every merchant should deploy.