Leveraging Big Data Via One-on-One Videos
Brands can provide truly personalized customer experiences and achieve their acquisition and retention goals by combining big data with online video, the most engaging digital medium.
Marketing
Don’t Be Clueless About the Path to Purchase
In order to gain key customer insights, retailers shouldn’t be clueless about the path to purchase. With this infographic by Kenshoo, see how you can be smarter about a consumer’s path to purchase.
Happy Birthday to Me: Gifts in My Inbox
Having just celebrated a November birthday, I noted some trends that popular merchants are implementing to help subscribers celebrate their birthdays.
How to Use Paid Social Media to Increase Holiday Sales
The holiday shopping season is upon us and many retailers hoping to reach shoppers online will put paid social media at the center of their marketing efforts this season. Here’s how you can create the right message at the right time and yield the right increase in sales.
How to Connect With Nordic Customers
The Nordic countries – Sweden, Norway, Denmark, Iceland and Finland – are an attractive group of markets for international ecommerce businesses for a number of reasons. With more than 15 million consumers online in the Nordic region, we discuss the factors you should be aware of when entering the ecommerce market in the Nordics.
Online Retailers Lose Sales Through Irrelevant Promotions
As retailers prepare for the crucial holiday shopping season, many could be driving customers away by promoting irrelevant products, failing to build customer relationships through intelligent follow-up, and ignoring consumer preferences on end-to-end order tracking. Here’s a look at why 74% on online retailers fail to build customer relationships that drive repeat purchases.
European Engineers Embrace Digi-Key for Online Component Sales
Digi-Key, a full-service provider of electronic components, has announced an enormous spike in web traffic and online orders placed by design engineers in Europe. Here is why engineers in Germany, the UK, France and Italy, among other regions of Europe, are rapidly embracing Digi-Key as their go-to resource for electronic component selection and availability.
GENCO Marketplace Launches Redesigned Website
GENCO Marketplace, America’s largest wholesaler of retailer returns, has made major improvements to GENCOMarketplace.com, its flagship B2B website. Here’s a look at the enhancements.
11 Steps to a Successful B2B Email Marketing Campaign
Balancing the logistics and creativity required for effective B2B email marketing is both a science and an art. In this video, you’ll discover proven strategies for running successful B2B lead-generation campaigns.
11 Main Unveils Mobile Shopping App
Alibaba-owned ecommerce marketplace 11 Main has unveiled its new mobile shopping applications for iPhone, iPod touch and Android, and added that an iPad version coming later this year. Here’s how 11 Main says its apps will provide a better mobile user experience.