Database Guru Arthur Hughes Dies
Database marketing pioneer and author Arthur Middleton Hughes passed away unexpectedly on Aug. 20 at age 86 in Fort Lauderdale, FL.
Marketing
Brick and Mortar Retailers Capitalize on Beacon Opportunity
The growing prevalence of in-store technology is changing the game and revolutionizing customer communication, order fulfillment and beyond. One of the latest technologies to shake things up is beacons.
Decluttering the marketing channels with personalization
With consumers dictating how, when and where they engage with retailers, marketers have less control over brand communication than ever before, making personalization key to delivering the most effective customer experiences at every touch point.
Amazon Plans New Online Advertising Program
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
Looking at Marketing Performance from the Outside In
It has been said that ignorance is bliss. I am confident though that old adage doesn’t apply when it comes to measuring the performance of your marketing programs through the lens of your internal data only.
What’s in your Holiday Toolkit?
Black Friday, Cyber Monday, Green Monday, you know they’re literally right around the corner, but do you have your toolkit full of the strategies and tactics it takes to build a great email marketing program to optimize them?
Pre-Holiday Power-Up: Building Better Subscriber Profiles
Most marketers focus early holiday planning on campaign and promotional details because they influence almost every detail in marketing efforts and are essential for driving sales. However, there are other factors that can be easily overlooked that can also help shape the success of the busiest time of the year.
Retailers Say Hello to Next-Generation Personalization
Personalization in retail has become so established that many retailers have embraced approaches that are good enough.
Product Recommendations: Going Beyond “Viewed This, Bought That”
Traditional algorithms like “bought this, bought that” and “viewed this, bought that” are getting old. And, although Amazon has branched out from this strategy a bit with different wording, it’s the same idea.
4 Strategies to Boost SEO Rank Using Social Signals
Retailers can unlock the latent power of social to drive SEO rank of their website by employing these 4 strategies.