Customers are more empowered than ever before. They can easily access information to make better buying decisions, shop with companies around the globe, and share their experience with millions. They can do all of this without leaving their easy chair. Here are six ways to improve the customer experience.
Fulfilling orders is no longer about putting SKUs in a box and shipping products off to the consumer. Merchants are finding that order fulfillment is now a multifaceted operation which includes moving product, creating brand engagement, offering high quality customer service, and creating a lifetime customer.Here are 15 tactics you can use right now on how to delight customers from the warehouse floor up to the box is opened by the consumer.
A recent survey of 6,000 online shoppers has found that the number one most important factor when it comes to defining and offering a positive ecommerce shopping experience all comes down to customer service. So what can you do to improve your online shopping experience? It’s all about contact options such as live chat, click-to-call, and video chat in the contact center.
Hundreds of Twitter users responded not so kindly to a recent tweet made by fashion designer Kenneth Cole regarding the Syrian civil war and his shoe line. Here are just a few of those tweets.
Designer Kenneth Cole, who created a social media firestorm this week after posting a tweet that some argued mocked the plight in Syria, released a video on Instagram responding to the backlash but issuing no apology.
Want to get social with the Multichannel Merchant editorial staff? Here’s how you can reach Tim Parry, Erin Lynch, Daniela Forte and Ellen Shannon through various social media channels.
Retail Facebook posts used to be all about driving sales. But now, retailers are finding the right balance between promotional posts and fun things that are shareworthy. In this post, the staff of Multichannel Merchant shares retail Facebook posts it finds interesting, informative and fun.
Amazon had an outage Aug. 19, for about an hour. And the Twittersphere lost its mind! Here’s a look at some of the top tweets about the day Amazon stood still.
Contrary to popular belief, social media in the business-to-business community is not dead. In fact, to many B2Bers, social media is an excellent tool used for gaining brand awareness, customer acquisition, lead generation, customer loyalty/retention, and thought leadership.
I recently found out about Amazon Collections and thought it was another great concept for Amazon to take part in. I personally spend a lot of my free time on the Amazon site looking for products, comparing prices with other major retailers or simply looking through the book section for new releases and New York Times Best Sellers.