How Cross Channel is Crossing Over
Entrants for the 27th MCM Awards showed us that reaching out to your customers is no longer about catalogs and websites. It
Social
How B2B Merchants Use Social Media
We know the potential of social media to drive brand awareness, but are B2B merchants using social media to drive demand generation as well? This infographic from Eloqua digs deep into how B2B merchants use social media to promote, engage and sell.
The Predicted Holiday Social Trends for Cyber Monday
With Cyber Monday just days away, it is even more important now to get a handle on the predicted trends of shoppers. RadiumOne created this infographic about the online social sharing and holiday shopping trends on Cyber Monday which includes that a majority of Americans will be avoiding the in-store chaos this year, with 57% planning to complete their holiday shopping online.
Macy’s Under Pressure to Dump Trump
What do you do when over a half a million people petition your store demanding the removal of the Donald Trump brand from your store because of
Retailers Facing Backlash from Workers Over Holiday Hours
As more and more retailers push up their holiday shopping hours from Black Friday to Thanksgiving Day, employees are firing back with protests and petitions. Although opening stores earlier can mean an increase in sales, retailers consider it can also be a source of anger for employees.
Selling Through Social Media to Close More Leads
Social selling is about recognizing that the buying process is controlled by a better informed and more connected customer. While sales remain a relationship-driven business, the power of “who you know” is trumped by “what you know about who you know.” The new social customer is demanding relevance from sales people, expecting them to know about them, their companies, and their needs before engaging. This has heightened the need for comprehensive sales intelligence that brings together both traditional data and social media. It is imperative that sales professionals leverage the social web to actively listen, engage, and add value to the customer conversation. Your customer expects you to know at least as much about them as they do about you.
Shepler’s Sets Aggressive Goals, Meets 2012 Operational Challenges
Doug Smith, vice president of operations at Shepler
How the Customer and Service Rep Relationship is Changing
With the advent of social media and advancement of mobile technologies, the way customers connect with brands has fundamentally changed over the past couple years. The folks at Avaya have pieced together a visual study they conducted that breaks down a wide range of channels consumers currently use to interact with businesses.