How to Wow Your Customers the Old School Way

| Angie Stocklin

Having a killer in-house customer service team is invaluable, and they should your surprise customers in a more personal manner, or in this case, wowing your customers the “old school” way. Here are the benefits of customer happiness, and a few methods that have worked well for online eye wear seller Readers.com.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

4 Ways IBM Watson is Connecting the Brand to the Consumer

| Daniela Forte

Making it easy for customers to shop your brand and get what they want when they want and how they want is the name of the game for retail today. Here are four ways brands are using IBM’s artificial intelligence technology, IBM Watson to connect to customers.

China, chinese shopping, chinese ecommerce, chinese market, global, global ecommerce, Growing Global, ecommerce, buying online, online marketplace, Marketplaces, tmall.com, Taobao, Shipping/Delivery, shipping, logistics

Cross-Border Ecommerce Booms in China

| MCM Staff

The number of Chinese cross-border shoppers is expected to grow by 61% between now and 2020, according to eMarketer. Payscout CEO Cleveland Brown urges global entrepreneurs to have systems, partnerships in place to capitalize on this booming market.

Why Google Product Listing Ads Can Benefit Your Business

| Daniela Forte

Google is one of the most popular sites where shoppers searching for products, whether it is on smartphones, tablets or desktops. Google product listing ads are an effective way to get in front of your customer especially with the holidays coming up. Find out why Link Walls of ChannelAdvisor says Google product listing ads are important for your business.

Attracting Consumers with Unique Data is the Next Big Thing

| Lori Mitchell-Keller

Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.

Is Virtual Reality the Next Ecommerce Frontier?

| Daniela Forte

Virtual reality is making its way into ecommerce, but the question remains whether it is a “nice to have” or a “need to have” for consumer engagement? Read how several merchants are embracing virtual reality as a way to engage with consumers.

How to Make the Most of Your Google Product Listing Ads

| Daniela Forte

It’s safe to say that Google is the place where shoppers are searching for products, whether it be on smartphones, tablets or desktops. The question remains: Are your product listing ads showing up? See why its important that product listing ads be part of your marketing strategy.