News

Diverse arsenal helps catalogers take on the `dot-coms’When e-commerce began heating up five years ago, many pundits felt catalogers had the edge over

Lands’ End has turned a rebuke from German courts into a sales pitch. In September, Germany’s highest court ruled that the apparel cataloger was violating

In November, two Internet wine merchants, Wine.com and Send.com, announced huge infusions of venture capital totaling $90 million. A third marketer, WineShopper.com,

With a few exceptions, 3Q ’99 looks just like 3Q ’98Of the 12 publicly traded business-to-business catalogers tracked by Boston-based investment bank

Several privacy-related bills are passed before winter recessWho says nothing ever gets done in Washington? Although the 106th Congress did leave several

Using word-of-mouth `viral marketing’ to promote your WebsiteAlthough word of mouth has long been an effective means of promotion for catalogers, getting

GENESIS SELLS CAROL WRIGHT; REST TO FOLLOW As part of its wind-down toward selling off the remains of what was once a 30-title catalog company, Genesis

After 10 years of producing two-color catalogs, DBL Distributing, a $55 million business-to-business electronics accessories mailer, produced its first