Executive Greetings greets changes
When San Francisco buyout firm Behrman Capital became the majority shareholder in $110 million Executive Greetings in September, it announced that the
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STRATEGIES: Cost-cutting 2000
Tips for a more profitable new yearFor many, a new year is a time for new resolutions. And often enough, those resolutions have a money-saving bent. But
In search of CRM
It’s the buzzword among marketing proselytizers, visionaries, and MBA-types. But even catalogers that recognize the term `customer relationship management’
Bank tries to get casualwear right
Last May, when Timothy Finley announced his retirement as CEO of menswear cataloger/retailer Jos. A. Bank Clothiers, he said in a statement that the $187.2
STRATEGIES: Frederick’s, take two
Racy mailer tones down even moreAfter several fits and starts, the makeover of $148 million cataloger/retailer Frederick’s of Hollywood continues. “Frederick’s
LIST ORDER PROCESSING: Streamlining list orders
How the ‘Net can speed the rental processList companies have long recognized the inefficiency of the list ordering process: A mailer sends an order to
E-MAIL CREATIVE: Getting your e-mails read
According to Internet consulting firm Fry Multimedia, more than 20% of e-mail recipients made a purchase after reading an e-mail promotion. But as more
`Subtle’ changes at Wolferman’s
Since buying the 111-year-old food cataloger Wolferman’s last March from Sara Lee Corp., Williams Foods has been an ideal corporate parent: It has supplied
Buying American in Japan
Cheerios and Dr. Pepper, not to mention other U.S. packaged goods, have enabled Chuck and Kelly Grafft to create a $7 million business in Japan. Their
All in the family
This month’s questionWhat are the benefits and drawbacks to working in a family business?It’s said that the family that plays together stays together.