Gaining buying clout
`There’s strength in numbers” is much more than a saying to The Mark Group. Since April, the multititle mailer has cut its long-distance telephone costs
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WEB MARKETING: Mailer turns portal
Concepts Direct launches BotWebWhat does multititle cataloger Concepts Direct have in common with BotWeb, a new catalog-focused online shopping portal?
Genesis of a disaster
In response to the October Editor’s Page (“Avoiding the `Genesis effect'”) on cataloger Genesis Direct: I loved the first book of the Torah, enjoyed the
Sure, we’ll call you `cranky’
Call me a cranky postal worker (not “disgruntled”), but enough is enough. Every study that’s ever been done about workplace violence has concluded that,
Benchmark 1999: Critical issues
After several years of strong sales, solid profitability, and a thriving economy, catalogers are waiting for the bubble to burst. And a number of them
ACQUISITIONS: ADDING TO POTPOURRI
CVI purchase doubles Potpourri’s number of titlesThe dictionary defines “potpourri” as a combination of incongruous elements, but multititle catalog mailer
GAO: Postal Service faces tough times
It’s official: In a report issued in late October, the U.S. General Accounting Office (GAO) states that if the U.S. Postal Service doesn’t find new sources
LEGISLATION: Big bills for small catalogers
Proposals would open way for group insurance plans, limit lawsuitsTwo bills wending their way through Congress – a healthcare +imiting punitive damages
MAGAZINE LISTS: Subscribing to niche readers
Conventional list wisdom dictates that magazine subscribers, despite having bought a product they receive through the mail, are not mail order buyers.
Targeting John and Susie Coed
The car is weighed down with milk crates full of CDs and trash bags full of clothes for Junior’s big trip to college. But once in his dorm room, Junior