E-MAIL MARKETING: E-lists: Big bucks, few names
So far, it’s hard to tell if e-lists are worth the price – or the troubleAs more Internet-savvy consumers buy goods online, more catalogers are anxious
News
A very scary Christmas
Tis the season…to fill your yard with plastic pink flamingos? Perhaps, if you look to the Gardener’s Supply Co. catalog for holiday decorating ideas.
AOL plays dress-up with catalogers
America Online (AOL) is now a fashion adviser, much to the benefit of apparel catalogers. The Dulles, VA-based Internet service provider has launched
U.S. Cavalry charges into bind-ins
Advertiser eagerness to place blow-in cards in U.S. Cavalry’s catalog nearly led to a fight between two brokers, according to Carmen Shelton, list/circulation
That’s our policy: Where do you fall on the customer service continuum?
Every legitimate catalog company positions itself along a continuum of customer service, either by conscious effort or as a result of countless unplanned
“What should I look for in site-building software?”
This month’s experts – John Abbott of Turnaround Computing and Vivian Zottola of Worldweb.net-answer the questionRegardless of whether you can afford
Selling to a captive market
Nobody said it would be easy marketing to those doing hard time – the nation’s 2 million prison inmates.For one, some prisons do not accept second class
CONSUMER CATALOGS: `No discernible trend’
40% of mailers suffered sagging bottom lines – but 60% enjoyed growthResults for the second quarter of 1999 were mixed for the publicly traded consumer
MERCHANDISING: Web as launching pad
‘Net joins print as a means of testing and introducing productAs a whole, business-to-business catalogers are still far from transferring all their marketing
Dang, that was fast!
Last month we profiled a new catalog titled Coastal Home. This month we’re dismayed to report it has already folded. It seems the company that launched