CUSTOMER SERVICE: Breaking backorder news
How your reps can better deal with the inevitable out-of-stocksLet’s face it: You are most likely going to have backorders this holiday season. Because
News
TECHNOLOGY: Is it finally time for PC/TV?
Service providers are gearing up to offer interactive televisionFuturists have long predicted that consumers would be using their television sets and
INTERNET TAXATION: Yes to tax reform
But government commission has yet to discuss types of changesTime is running out for the Advisory Commission on Electronic Commerce (ACEC). The government-appointed
MARKETING: BIG BOOKS, REDEFINED
Penney, Spiegel refine their core book strategiesThe Montgomery Ward and Sears “big books” may be long gone, but the all-inclusive consumer catalog isn’t
NATIONAL POSTAL FORUM: Lofty plans, but few promises
USPS hopes to expand Priority Mail deliveries and two-day guaranteeThe U.S. Postal Service didn’t reveal any details on its upcoming rate case (see “Expect
extranet, extra sales
Giving select customers access to specialized sections of your site is true one-to-one marketing in actionAs customer demand for better, more targeted
Production horror stories
This month’s questionWhat was your worst production nightmare?Unlike their larger counterparts, small catalogers often have limited time and resources
Diplomat hopes change is good: Will new name lure new investors?
Diplomat Direct Marketing, the parent company of the women’s apparel catalogs Lew Magram and Brownstone Studios, hopes changing its name will improve
Last-minute holiday advice
You’ve done the forecasting, stocked the shelves, and hired the extra workers. But are you fully prepared for the holiday season? Although you won’t know
GAO demands tighter policing of NCOA
The U.S. Postal Service National Change of Address (NCOA) file was created to improve list hygiene by offering updated addresses for new movers. But in