Taking the content management plunge
We’re all aware of how the Internet is quickly reinventing direct marketing, thanks to the popularity of e-commerce. But the Web is transforming not only
News
Growth spurt for Hanna Andersson product line
Hanna Andersson is giving moms and kids more ways to feel soft and cozy. Beginning with its fall catalog, the Portland, OR-based upscale children’s clothing
PRODUCTION
What a long, strange trip it’s been for Rio Grande’s production process. Up until five years ago, the business-to-business gems and jewelry tools cataloger
BUSINESS-TO-BUSINESS
Both revenue and earnings figures continue to be strong among the publicly traded business-to-business and computer mailers tracked by Catalog Age. Except
SPIN-OFFS
Think of Hanover Direct’s newest title, Encore, as a “greatest hits” catalog. The book, which launched in August, sells products from eight of Hanover’s
WEB MARKETING: Targeting those senior surfers
Mature adults-17% of the online audience – can be easy to wooYour 65-year-old mother might not be able to program her VCR, but she might nonetheless be
DIVESTITURES: Venator title for sale
When Venator Group, the $6.6 billion New York-based sporting goods retailer, announced its intention to exit eight noncore businesses, at least one of
Expanded parcel return service on hold
A Postal Rate Commission (PRC) hearing that was scheduled for Sept. 14 could block the U.S. Postal Service’s plan to expand the availability of its Bulk
OCTOBER AT DEAD LINE
COMMISSION CALLS FOR SIMPLIFIED TAX SYSTEM In the second meeting of the Advisory Commission on Electronic Commerce (ACEC), held Sept. 14 and 15 in New
LEGISLATION
Congress is looking at opt-in and opt-out policies as part of two privacy-related bills that could make it more difficult for marketers to obtain consumer