EyeWire Studios, December 1998
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
To call the Annual Catalog Awards judges opinionated is to describe Mount Everest as “kinda big.” So it’s no surprise that the panelists have strong but
The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
Gifts mailer to debut b-to-b promotions WebsiteAlthough Rye, NY-based Lillian Vernon can trace wholesaling back to its roots in the early 1950s, few are
If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does
Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,
Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years
A good job selling a boring product” is how one judge describes the Stoner: Clean, Lube & Protect catalog. Indeed, it’s not easy to sex up spray dusters
In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the