Before you MOVE
Few people like moving – and even fewer like moving their catalog warehouses. These tips may buy you space and time before you have to make the big move.-
News
Conney, Your Safety Problem Solver, Fall 1998
The tag line of Conney Safety Products’ fall 1998 catalog reads “Complete Head-to-Toe Protection,” and boy, does Conney mean complete. Selling everything
Jackson & Perkins, New Roses 1999
If the subject was roses, the authority would be Gold Award winner Jackson & Perkins. The company’s New Roses 1999 catalog edition seduces the judging
The Cottura Catalog, 1998/1999 Edition
As several of the judges note, the creators of the Cottura catalog clearly love the maiolica ceramics sold within its pages. But enthusiasm alone does
WEB MARKETING: Cutting its ‘Net losses
Micro Warehouse shuts Savebynet.com’s cyberdoorsSmart companies know when to say when. And in August, $2.2 billion computer marketer Micro Warehouse,
CUSTOMER RELATIONSHIP MARKETING: Building strong relationships
CRM moves b-to-b firms toward a customer-driven marketing dynamicEvery cataloger knows that the secret of long-term success is holding on to customers.
LAUNCHES: Lillian gets it for you wholesale
Gifts mailer to debut b-to-b promotions WebsiteAlthough Rye, NY-based Lillian Vernon can trace wholesaling back to its roots in the early 1950s, few are
Stoner: Clean, Lube & Protect, Summer/Fall 1998
A good job selling a boring product” is how one judge describes the Stoner: Clean, Lube & Protect catalog. Indeed, it’s not easy to sex up spray dusters
McHugh bill may be DOA
Time may be running out for H.R. 22 – also known as the Postal Modernization Act – which Rep. John McHugh (R-NY) has been pushing for nearly five years
Dress Barn joins catalog ranks
In the wake of Macy’s, Banana Republic, and Nine West, low-end women’s apparel retailer Dress Barn is crossing over into mail order. In September, the