A Web-only
Many computer buyers prefer to serve themselves by shopping on the Web, and computer marketers are more than happy to comply. In fact, cataloger/retailer
News
Blooming transactions
Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green
Co-op promotions go high tech
With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has
Green eggs and pants
Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old
The 10 BEST Production Breakthroughs
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
The 10 Best Catalog Redesigns
Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog
Europe jumps online
Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only
BUSINESS-TO-BUSINESS: A TRICKY ARENA
It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and
A&E: From TV to Web to print
In recent years, most catalogers have jumped on the Internet bandwagon and started producing variations of their print titles online. Now A&E Television
Magazine publisher grows a Sterling catalog
‘People buy decorating magazines because they are getting ready to redecorate or remodel, and at that point, they are looking to buy,” says Don L. Nichol,