A Web-only
Many computer buyers prefer to serve themselves by shopping on the Web, and computer marketers are more than happy to comply. In fact, cataloger/retailer
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Blooming transactions
Mergers and acquisitions were blooming in the month of May, especially for gardening products and flower catalogs. And it seems that Ruth Owades’s green
Co-op promotions go high tech
With all the talk about driving Website traffic and generating leads, it’s no wonder that a new marketing concept that promises to do both-endorsed e-mail-has
Green eggs and pants
Esprit, a San Francisco-based apparel manufacturer/marketer, has tapped into the online market with two separate ventures. In November 1998, its year-old
The 10 Best Catalog Redesigns
Beauty may be in the eye of the beholder, but in catalog creative, a pretty presentation had better check out on the balance sheet as well. As one catalog
The 10 BEST Production Breakthroughs
We’ve come a long way, baby, in production technology. Sure, the printing press helped create the catalog industry as we know it, but advancements in
Europe jumps online
Most U.S.-based online catalogers target the U.S. market exclusively-displaying copy only in English, pricing only in U.S. dollars, and shipping only
Small catalogs, big decisions
Dan Vaccaro is president of Printers Shopper, a Chula Vista, CA-based catalog of tools for the printing and desktop publishing industry. Annual sales,
BUSINESS-TO-BUSINESS: A TRICKY ARENA
It’s tough to pick great business-to-business concepts. Many business catalogs may look more like a phone directory than a catalog, but they know and
Magazine publisher grows a Sterling catalog
‘People buy decorating magazines because they are getting ready to redecorate or remodel, and at that point, they are looking to buy,” says Don L. Nichol,