A&E: From TV to Web to print
In recent years, most catalogers have jumped on the Internet bandwagon and started producing variations of their print titles online. Now A&E Television
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Next up for J. Jill: retail
Having grown sales nearly 158% in three years, from $85 million in 1996 to $219 million in 1998, women’s apparel cataloger DM Management is ready to conquer
Catalogers go Hollywood
Every Thursday, millions of television viewers tune in to see an array of products from Skokie, IL-based medical supplies catalog Anatomical Chart Co.;
new Web catalogs
Guess? to encourage Web surfers to buy from its new Website, Guess?, the Los Angeles-based casual apparel manufacturer/retailer, is offering free second-day
Getting together on sizing
For most women’s apparel catalogers, fit problems are the primary reason for product returns-a size-8 dress from manufacturer A doesn’t necessarily conform
new catalogs
Peerless Family Album of Coffee Competition in the specialty coffee catalog market is hot, but that hasn’t stopped Peerless Coffee from tapping the niche.
Hopping into the bed market
It’s an obvious jump from selling a $599 down comforter to selling a $12,463 hand-built Tudor bed. At least it was for Freeport, ME-based Cuddledown of
The 10 BEST Catalog Products
For certain, cataloging is a merchandise-driven business. Who hasn’t heard about the brilliant product idea that launched a successful mail order enterprise,
The 10 BEST Catalog Copy Headlines
As every reader of this publication knows, catalogs use one of four standard headings:1. Name the product.2. Describe the product “phylum.”3. Describe
Fire rips through Christmas supplies mailer
Kelco Industries, a $5.5 million manufacturer/cataloger of Christmas goods, suffered up to $2.3 million in damages following a fire that ripped through