Boosting average orders
This year, 89% of the business-to-business catalog participants in the Catalog Age Benchmark Report on Marketing (February issue) posted average order
News
How are we doing?
Much like their consumer catalog counterparts, many business-to-business catalogers continually research their markets, contacting customers to see if
The 10 BEST Catalog Benchmarks
Having gauges against which to measure improvement, or lack thereof, is healthy both for the business and for management’s peace of mind. Because all
merchandise
UPDATABLE ORGANIZERS FlexAddress Systems now offers an updatable organizer, which includes address fields that peel away to make room for new, updated
The 10 Best Catalog Loyalty Tools
We won’t waste your time nattering on about why creating customer loyalty is so important, and why loyalty programs are critical. If you’ve made it this
The 10 BEST Customer Service Developments
Customer service dates back centuries, no doubt to when a medieval villager first returned spoiled milk to a cow herder and received a cheerful exchange
Tool Crib’s high-powered spin-off
Tool cataloger Tool Crib of the North began selling the DeWalt brand of professional power tools in 1992. Today, the product line represents 5% of the
Vermont’s colorful spin-off
Shortly after general merchandise cataloger Vermont Country Store mailed its Goods & Wares spin-off in early April, “I began getting calls from people
listings
New Lists HEALTH-MINDED The 229,957 buyers of The Mayo Clinic Family Health Book are mostly men interested in personal health.Cost: $90/MSelects: recency,
The 10 BEST Internet Marketing Concepts
As the editor of CATALOG AGE’S quarterly I.MERCHANT supplement (and as someone who sees little need to leave the house now that I have Internet access),