The 10 BEST Cost-Cutting Ideas of All Time
In the catalog business, shrinking margins and increased competition can eat into profits, so every penny counts. Whether it’s shaving a few bucks off
News
Super-recency heats up
Three-month hotline names have long been a popular list select among catalogers. But two-month, one-month, and even one-week “super-recent” hotlines are
The Consumer catalog shopping survey
Catalog Age has been doing primary research on the catalog industry for the past 15 years. In fact, we do more research on the catalog business (nine
E-commerce: Disappearing ink
Robert Lickton’s grandfather founded Lickton Supply Co., a bicycle gear and accessories catalog, in 1935. For more than 60 years, the Oak Park, IL-based
Year ends on a weak note
Because so many consumer marketers reap the majority of their sales during the holiday season, the fourth quarter can be a make-or-break period: Apparel
Not tracking, not tracing…
After two and a half years of development, the U.S. Postal Service rolled out its parcel delivery confirmation system on March 14. The USPS has hyped
New Catalogs
Equine Discount USA The former owner of PetSmart’s Equine Supply catalog is back in the mail order saddle. In February, Vern Wiese launched Equine Discount
Polishing lackluster lists
Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating
Tariff troubles
What do cut flowers, cashmere, and candles have in common? All of them could cost catalogers a lot more to import from Europe.In March, the U.S. government
New Web Catalogs
Eastern Mountain Sports When Eastern Mountain Sports (EMS) launched its Website last November, it didn’t expect to generate much sales volume, but rather