Turn Off the TV
With the launch of an online version of his Turn Off the TV catalog, president/founder Tim Zier is urging parents to turn on their computers-not to play
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Tailoring the text
Let’s suppose you come upon an attractive-looking catalog and open it to a random page. Four items are on that page-1) a garment that, in loose art, resembles
Successories gets back to basics
To slash debt and reduce overhead, Aurora, IL-based motivational products manufacturer/marketer Successories put its The Golf Co. from Golf Digest catalog
Femail Creations
The founder of gift catalog Femail Creations, Lisa Hammond, had no intention of developing a Website. But the constant demand from her catalog customers
After the marriage: moving in
As in other industries, consolidations and mergers are sweeping through the catalog business. But only after the courtship, when it’s time to integrate
Critical issues & trends
Despite the overseas fiscal turbulence that’s been threatening the U.S. economy for months, and before the scandal in Washington came to a head, the participants
Pet peeved
It may be hard to imagine the King of High Tech, Sharper Image catalog/retail empire founder Richard Thalheimer, steam-cleaning pet stains out of a carpet,
Bird Baths
A new line of bird baths from Winged Aquatics that sit on the ground-where most birds in the wild find water-is said to attract more species than traditional
Blair’s new process
Meet a loyal Blair Corp. shopper. She’s been buying Blair products for more than 20 years, ordering jackets, shoes, blouses, and skirts at least once
The domino effect
Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales