The domino effect
Every silver lining has its cloud-or so the tale of spiritual and Christian gifts cataloger APG-Direct suggests. Stable paper prices and healthy sales
News
Deluxe sells books-finally
Deluxe Corp., which had been searching for a buyer for its Current Social Expressions and Paper Direct titles since November 1996, finally found one.
A Y2K FIX crisis?
If your catalog’s computer system is not yet Y2K-compliant, you may have missed the deadline. With little more than 12 months remaining before the year
The paybacks of creating frequent buyer clubs
For the average consumer cataloger, the cost of acquiring a customer is at least 25% greater than it was only five years ago, estimates consultant Don
Information highway robbery
Direct marketers lose nearly $100 million a year to fraudulent transactions, according to credit card processor Paymentech. And the losses may skyrocket
Utilities seek the power of catalogs
As in the telecommunications and aviation industries, deregulation among utilities is forcing some electric, water, and gas companies to focus on brand
Database-driven deals
Merger and acquisition activity remained strong in the third quarter, as 32 deals were consummated, compared to 30 during the previous quarter and 30
Customer’s wish is Xtras’ command
A high-tech market requires high-tech customer communication strategies, or so business-to-business software cataloger Xtras has concluded. Responding
10 bright ideas
At the recent Fifth Annual Business-to-Business Database Marketing Conference, cosponsored by Catalog Age’s parent company,PRIMEDIA Intertec, and the
Web talent: recruit or retrain?
Good help is hard to find in any industry, and the new world of electronic commerce is no exception. Depending on a cataloger’s online needs, finding