News

The stock market has become a manic roller coaster ride. Wall Street firms have begun mass layoffs. The President could soon be impeached. And as of September,

New York-based Delia’s, the $106 million teen apparel cataloger, in September paid $4.75 million for the trademarks and mailing lists of bankrupt Fulcrum

I long have preached the doctrine of having an outsider-someone not involved in product acquisition or product description-check catalog copy for logic.

Mastercard reports that fraud levels are at their lowest levels in 10 years-about 7.7 cents on each $100 transaction. But according to both Visa and Mastercard,

Using the Web to source for products would make catalog merchants’ jobs easier and more convenient-not to mention reduce travel expenses. But among respondents

Fifteen years ago, the list delivery process was clunky, undependable, and slow, taking weeks rather than days. Today, some catalog mailers claim, despite

Ten years after Banana Republic closed its catalog business, the apparel retailer has relaunched the book. In mid-September, the upscale clothing division

The $2.6 billion Reader’s Digest is “considering becoming a major player in the catalog business,” says vice president/general manager of catalog Jim