The Web requester database edge
Catalogers, like many other types of businesses today, are flocking to the Web, lured by the relatively low cost of entry for this new distribution channel,
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LIVIN’ LARGE
So what if the stock market tanks? Who cares if the White House is in crisis? Numerous catalogers are still confident that more people will want to spend
Lessons from Christmases past
Rosalie Blood is vice president/general manager of Delray Beach, FL-based Blood’s Hammock Groves, a cataloger/retailer of fresh oranges, grapefruit, and
Growing pains
It’s no coincidence that many entrepreneurs call their catalogs their “babies.” Like their human counterparts, no two catalogs ever seem to grow up in
Selecting an order processing network
As catalog orders continue to come in and be fulfilled through a variety of sources-telephone, fax, the Internet, intranets-smooth order processing will
Moore Medical returns to health
As far as Moore Medical Corp.’s stock price is concerned, not much has changed since the end of 1993, when the American Stock Exchange listed its market
Fingerhut’s Hispanic push
After trimming circulation of its general merchandise catalog last year to bolster flat profits, Fingerhut is in a heavy growth mode. The $1.5 billion
How far should you take digital production?
Better, faster, cheaper.” We’ve all heard such promises about what technological advances can do for us-especially in catalog production. And in the race
Cornerstone’s next step
The end of summer tends to be quiet for many businesses-but not for Cornerstone Brands. On Aug. 25, the Portland, ME-based multititle cataloger acquired
Will success spoil your call center?
Your last two seasons have come in over projection. Unfortunately, the good-natured, “all hands on deck” excitement that has sustained you and the entire