Cover
INSIGHT BUYS TREASURE CHEST COMPUTERS On Sept. 14, $800 million, Tempe, AZ-based computer cataloger Insight Enterprises bought $50 million competitor
News
First in phone service
Catalog call centers are the fastest to “live answer” incoming calls-at least according to a survey published in the August issue of “Service Level Newsletter,”
Merchandising
They say that behind every great catalog is a great merchant-many of whom are the owners or founders of the company. In fact, 48% of the participants
Theme Players
After spending countless hours traveling to merchandise shows, meeting with sales reps, and viewing and reviewing products, you finally have the goods
Omaha Steaks cooks up corporate sales
In the two years since Omaha Steaks began building up its corporate sales unit, the $200 million-plus food cataloger’s business-to-business sales have
Made in Japan, marketed in U.S.
An estimated 839,000 Japanese-Americans live in the U.S. today, up 4.2% from 1990, according to New York marketing agency Kang & Lee. And that number
Appearance counts
The urge to use one’s creative license is rarely the driving force of a business-to-business catalog redesign. Catalogers view a redesign as another tool
Still naughty… but nicer
Terry Patterson, the first female CEO in lingerie cataloger/retailer Frederick’s of Hollywood’s 50-year history, is bouncing the bimbos, exiling the XXX-rated
Vanity 800s in peril
If you think your vanity 800-number is protected under trademark laws, think again. In mid-July, a New Jersey District Court dismissed liquor cataloger
Spiegel’s `big book’ racks up big losses
After nearly two years of restructuring, the Spiegel catalog is still three years away from turning a profit, according to president John Irvin. And some