Daniel Smith, Reference Catalog ’97-’98
The use of customer art on the cover is “a great idea!” proclaims one judge about Gold Award winner Daniel Smith. In fact, this catalog of artists’ materials
News
Deluxe deal falls through
Deluxe Corp. has terminated its agreement to sell its catalog holdings-specialty paper catalog PaperDirect and consumer greeting card and gift wrap catalog
Backroads, 1998 Distinctive Bicycling Vacations
The awe-inspiring landscapes and sensuous copy of the Backroads 1998 catalog is enough to whet the appetite of explorers and couch potatoes alike. The
Speaking their language
Clean and accurate list data is a critical component of any successful mailing. But list hygiene is even more crucial with ethnic lists, since they have
WINNERS AND FINALISTS
p. 70 Apparel Over $100 Gold: Patagonia, Fall 1997 Silver: no award Finalist: Tilley Endurables, 1997p. 71 Apparel Under $100 Gold: no award Silver: The
McFeely’s Square Drive Screws, 97D
You’d think just the name “McFeely’s Square Drive Screws” would be enough to get attention, but this Silver Award-winning catalog’s whimsical illustrated
The Cottura Catalog, 1997/98 Edition
From Tuscan tiles to Florentine fruit-patterned dinnerware, Cottura has the world of fine Italian ceramics covered. And the cataloger/ retailer’s comprehensive
Sundance, Holiday 1997
To satisfy the expectations of its target market, the Sundance catalog needs to incorporate traditional Southwestern themes and environmentally friendly
Jackson & Perkins, New Roses 1998
A rose is never only a rose in the Jackson & Perkins catalog. From the breathtaking white hybrid tea rose on the front cover to the stunning lavender
Hero Arts Rubber Stamp, 1998 Resource Catalog
One judge describes the cover as merely “sufficient.” Another judge complains that “some pages are very busy and difficult to follow. The copy is too