Dialing up a call center?
1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,
1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,
If you thought monitoring copyright infringements in the print world was difficult, throw the World Wide Web into the mix and the task becomes daunting.
Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider
Silk apparel cataloger WinterSilks filed for Chapter 11 bankruptcy protection on July 31, after its primary lender, American National Bank and Trust Co.
Do not adjust your monitor. Those fiery apples, brilliant plums, and glistening, golden pears are par for the course on Harry and David’s Website. The
Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director
Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane
Crutchfield knows that it must compete not only with other catalogers of car stereos and home electronics but also with neighborhood stereo dealers and
In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning
It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,