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1. Seek a similar corporate identity “You want a service agency that represents your company the same way you would represent yourself,” says Liz Kislik,

Military organizations, governmental groups, and intelligence and transportation concerns have long been familiar with Jane’s, a century-old provider

Do not adjust your monitor. Those fiery apples, brilliant plums, and glistening, golden pears are par for the course on Harry and David’s Website. The

Marshall Cordell president/CEO, Anatomical Chart Co.Tony Cox president, LCH DirectMichele Gilbert marketing manager, Nabisco DirectRand Goddard director

Brylane’s roots reach back 94 years, to the founding of the Lane Bryant clothing store in 1904. But the nearly century-long evolution that turned Brylane

Crutchfield knows that it must compete not only with other catalogers of car stereos and home electronics but also with neighborhood stereo dealers and

In 1997, after years of selling its award-winning roses directly to consumers, Jackson & Perkins launched a wholesale catalog. And as this Silver Award-winning

It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,