The Cottura Catalog, 1997/98 Edition
Each year, The Cottura Catalog seems to get better. This year, judges are wowed right off the bat by the odd shape and the imaginative cover of this Silver
News
A four-month presidency
In early August, just four months after joining Emeryville, CA-based SelfCare, president/chief operating officer Mike Tracy left the personal care products
Intranet marketing, by the book
Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the
OfficeSmart, Smart Selections ’98 (U.K.)
Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open
It ain’t over yet
Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10,
F.A.O. Schwarz, Fall 1997
What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz
An electronic broker…of sorts
In a hurry to rent a list of compiled names? Know what you want? Now you can place your order on the Web and download the files directly to your desktop
High Country Gardens, 1998
Xeriscape: to embody the principles of water conservation through creative landscaping. High Country Gardens: a Silver Award-winning catalog specializing
When renting makes sense
As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious
Backword
Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I