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It’s the ultimate marketing challenge: How do you convince customers to make a large purchase of an intangible item they can’t sample, haven’t tried before,

Each year, The Cottura Catalog seems to get better. This year, judges are wowed right off the bat by the odd shape and the imaginative cover of this Silver

Do you know how much your company spends on business-related books annually? If not, you’re not alone. That’s why on July 14, barnesandnoble.com, the

What is purple and furry and has a big smile? It’s Barney, the friendly television dinosaur-and the cover model for the Gold Award-winning F.A.O. Schwarz

Although the U.S. Postal Service Board of Governors announced that the new rates of its highly complex postal rate case will be implemented on Jan. 10,

In a hurry to rent a list of compiled names? Know what you want? Now you can place your order on the Web and download the files directly to your desktop

Amid the field of dry, cluttered office supplies tomes stuffed with thousands of nearly identical products, Smart Selections stands out with its open

As the holiday season fast approaches, names aren’t the only thing catalogers are planning to rent. Savvy mailers have found they can save money-and precious

Xeriscape: to embody the principles of water conservation through creative landscaping. High Country Gardens: a Silver Award-winning catalog specializing

Alternatives to alternative media I read the article “Best bets for prospecting” by Jack Schmid in the April 15 issue twice and liked it both times. I