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Hanover Direct spent the last year shrinking-consolidating warehouses, cutting staff, and trimming circulation. In doing so, the multititle consumer cataloger

Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the

When the ’80s Masters of the Universe took off their neckties for casual Fridays and began telecommuting, did they change the men’s apparel catalog business?

Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper

Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog

After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling

Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual

A survey released in April by the Northfield, IL-based consulting firm Industrial Performance Group (IPG) shows that manufacturers are highly critical

While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing