Barbie’s new sibling
Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed
Barbie may finally get her own catalog, now that her parent company, Mattel, has entered the business. On June 15, the $4.8 billion toy manufacturer agreed
When the ’80s Masters of the Universe took off their neckties for casual Fridays and began telecommuting, did they change the men’s apparel catalog business?
Continuing to ride the wave of economic good fortune, most business-to-business and computer mailers posted solid gains during the first quarter. Of the
In recent years, a number of apparel catalogers have added complete wardrobe sections to aid customers in mixing and matching outfits-a trend now finding
Rather than relying on the promise of new customers, catalogers must become smarter at identifying opportunities for business growth by digging deeper
Coming off a solid spring season, and buoyed by the strong economy and the prospect of a delayed (and manageable) postal rate increase, consumer catalog
After three years of testing product inserts in the Martha Stewart Living magazine, the domestic goddess committed to mail order last October by rolling
Patricia Woodruff is the mail order director of Thanksgiving Coffee Co., a Fort Bragg, CA-based catalog of organic and gourmet coffee and tea. Annual
A survey released in April by the Northfield, IL-based consulting firm Industrial Performance Group (IPG) shows that manufacturers are highly critical
While the U.S. Postal Service Board of Governors has been under attack for pursuing what many mailers feel is an unnecessary rate increase, it’s drawing