The rate shuffle
When it comes to postal rates, the news is mixed. While the odds of pushing off a rate hike until next year are improving, the complexity of postal rate
News
Office Depot/Viking: big numbers
Just six weeks after rival and one-time merger partner Staples bought office supplies cataloger Quill (see Catalog Age, May), $6 billion office supplies
FTC reports on privacy
For the past several years, the online industry, catalogers and the Direct Marketing Association (DMA) have said that self-regulation of the Internet
Lists & databases
Judging by the results of the 1998 Catalog Age Benchmark Report on Lists and Databases, catalogers’ comfort level with renting their house file is increasing,
Signs of a shift in list trends
The 1998 Catalog Age Benchmarking Report on Lists and Databases shows that catalogers are becoming less guarded about sharing their list data with their
Great Expectations
Most customers know what they want-a good product at a good price, with good service thrown in. And as we head into the 21st century, customers will become
More channels, more challenges
For the past 10 years, change has been the norm in cataloging, fueled by seasoned marketers, technological innovations, and increasingly demanding customers.
Growing profits by planning ahead
Business consultants consider three years the standard time frame of a strategic plan, a fundamental tool of entrepreneurs and managers. Yet many catalogers,
M&S launches second catalog
U.S. mailers such as Lands’ End and Talbots that have set their sights on the $9 billion U.K. catalog market are finding stiff competition from British
Montgomery Ward’s new alias
When ValueVision International, the nation’s third-largest TV home shopping network, bought the Montgomery Ward Direct catalog from Fingerhut two years