Backword
In putting together our Cataloging 2001 theme issue, we hit up many catalogers, consultants, suppliers, and other industry experts for their professional
News
Varsity cheers on two spin-offs
Varsity Spirit Corp. is branching out from the football field to the recital hall. The $54 million cataloger, whose core book sells uniforms for cheerleading
Shopping for miles
According to Inside Flyer magazine, nearly half of the 40 million worldwide participants in frequent flier programs have access to the Internet. So 1-800-Flowers,
Brave new call center
As the virtual nerve center of the catalog industry, the call center often functions as a cataloger’s only point of interactive customer contact. As such,
Deluxe sells its catalogs-at last
Nearly two years after announcing its intentions to exit the catalog industry, Deluxe Corp., a financial services and check printing company, has agreed
Life after Brainstorms
Anatomical Chart Co. president Marshall Cordell, who last September sold his $12 million Brainstorms novelties catalog to multititle mailer 800-Trekker,
J. Jill joins crowded home market
DM Management, the $135 million parent company of the J. Jill and Nicole Summers women’s apparel catalogs, plans to hop on the home goods bandwagon. The
Debit card use to grow
Although debit cards debuted about 10 years ago, consumers are just now embracing them. Credit card provider Mastercard estimates that from 1996 to 1997,
SOHO, so good
By 2001, many more business-to-business catalogers are expected to target the small office/home office (SOHO) market. “It’s clear the home has become
Is the Census in danger?
The U.S. Census is the mother of all databases. The federal government allocates more than $100 billion in federal funds based on census data. And for