The euro benefit
From Jan. 1, 1999, world trading will be dominated by the dollar, the yen, and the euro-the last a currency that won’t even be physically available until
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Squashing the Millennium Bug
With the year 2000 less than two years away, far too many in business remain unaware or unconcerned about what could be the century’s greatest technological
Good Times will still roll
The stock market is soaring, consumer demand is steady, unemployment has withered, and inflation is nearly undetectable. The catalog industry has thrived
Your 21st-century customer
It’s no coincidence that specialty catalog shopping came of age in the mid-1980s, shortly after the baby boomers did. But the first of the boomers are
The next stage
Virtually every savvy cataloger agrees that the effective use of a company’s database is key to catalog success. More than merchandising, creative, and
The future of parcel shipping
For years, speculation regarding the future of parcel shipping focused on who would succeed United Parcel Service as the dominant carrier. By 2001, it
Another go at ‘eco-fashion’
Within the past year, designers Donna Karan and Liz Claiborne have introduced environmentally friendly fibers such as organic cotton into their spring
Not just for children anymore
Portland, OR-based children’s apparel mailer Hanna Andersson has gone beyond offering grown-ups a limited selection of what some company executives refer
Mergers and Acquisitions: No Big Spenders
First-quarter merger and acquisition (M&A) activity among catalogers slowed 26% this year, as companies concentrated on absorbing earlier transactions
Forecasts and forethoughts
We will be moving toward customization and personalization in our catalog offerings. People will be able to pick and choose from the items in the catalog