Sherpa Brands Take Consumers to New Heights
According to newly issued original research, Arnold Worldwide has uncovered the emergence of what it calls “Sherpa Brands.”
News
Century 21 Announces Eric Daman As Brand Ambassador
Century 21 Department Store announces that Emmy award winning costume designer and celebrity stylist Eric Daman has joined the brand as an ambassador and spokesperson for the summer season.
L’Oreal USA Gains Purchasing Power With IBM
IBM (NYSE: IBM) announced today a major three-year agreement with L’Oreal USA for expert procurement services using an advanced cloud analytics solution that will transform the way L’Oreal USA buys from its network of North American suppliers. The new services will enable the company to bring beauty products to consumers more quickly and efficiently.
Non-store Retail Sales Increase 1.4% in April
Non-store retailers’ sales increased 1.4% seasonally-adjusted month-to-month and increased 19.0% unadjusted year-over-year. At the same time, retail sales rebounded in April and increased 0.6% and increased 3.9% unadjusted year-over-year., according to a press release by the National Retail Federation.
ProQuest Uses ForeSee to Measure Web Customer Experience
Research solution provider leverages findings to meet and exceed expectations of multiple audiences Download image ANN ARBOR, Mich., May 13, 2013 /PRNewswire/ — ForeSee, the global leader in technology-driven customer experience analytics, today announced that ProQuest, an information firm central…
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Stepping Up to Consumer Expectations: The Imperative for Customer-Centric Marketing
On May 15th we will share insights on what is really working in 2013 – based on campaign performance data from hundreds of retailers and behavioral analysis spanning 250 million consumer profiles.
Foot Locker Signs Deal to Acquire Runners Point
Foot Locker announced that it has signed a definitive agreement to acquire Runners Point Group, a specialty athletic store and online retailer based in Germany, for approximately $94 million.
Mobile Marketing Set to Hit $400 Billion by 2015
The mobile marketing ecosystem generated $139 billion of incremental output to the U.S. economy in 2012, a significant surge from $48 billion in net sales previously reported in 2010. Over the next five years, this figure is set to skyrocket to $400 billion representing an annual growth rate of 52%.
Donahoe Lays Out the Future of the USPS
Post Master General and CEO Patrick Donahoe of the U.S. Postal Service painted a grim picture during his State of the USPS presentation to attendees at the American Catalog Mailers Association’s 2013 National Catalog Forum
Omnichannel, In Store Data, and Mobile Are Retailers Top Priorities
In a challenging time for retail, many brick-and-mortar merchants are seeking to transform themselves into more effective selling and customer service organizations – with technology playing a central role in this process.